"We wanted to make sure that all of our customers got Windows 7 at the same time. And because of what needed to occur around testing of Windows 7E, it became very clear that we would not be able to offer a retail upgrade version of that piece of software on October 22nd.
So, we had a choice to make. Either we delayed the launch of Windows 7 in Europe or that we brought it all together and did something different. So, what we decided to do is do something different.
And so in Europe we’re going to basically offer Windows 7E full version at upgrade prices."