Stephen Rose, senior community manager at Microsoft, has a big job. He’s responsible for managing a worldwide community of more than 22 million IT professionals who use Microsoft products. An even bigger job: He’s also responsible for creating community around Windows 7.

Rose primarily works with the Springboard group, an offshoot of Microsoft Technet, a central location that holds Microsoft info for IT pros on client operating systems. The Springboard site, according to Rose, is one of the most used sites on Technet. To help create community and awareness for Windows 7, Rose and his team in part created the Springboard Series Technical Expert Panel (STEP), a “by the community, for the community” program to spur advocacy within IT professionals and community influencers withinthe Microsoft, MVP, and MCT communities. Microsoft wanted to inspire influencers to host or speak at user groups, conferences, etc., or to write about their user experiences with Windows 7.

Read Full Story