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Thread: Reason why Bing chose Blue #0044CC for its links!

  1. #1
    Matrix's Avatar
    Matrix is offline Senior Member
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    Jul 2009

    Exclamation Reason why Bing chose Blue #0044CC for its links!

    Paul Ray, a user experience manager for Bing said on Tuesday that choosing that specific blue (#0044CC for you color enthusiasts) over some other hues amounted to an additional $80 million in annual revenue, when one factors in the additional clicks on advertisements and increased user engagement.

    "That blue was worth at least $80 million," Ray said, during a presentation at the Mix10 trade show here.

    The previous version of Microsoft's search engine--Live Search--had used a lighter shade of blue. "It lacked a bit of confidence," Ray said.
    Behind Bing's blue links | Beyond Binary - CNET News

  2. #2
    riteshtechie's Avatar
    riteshtechie is offline Software Developer
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    Mar 2009


    This is not a good enough reason to choose BLUE, may be he should have consulted me

    The best combination which would have make bing more attractive would be Red + White.

    There is a long list of companies that has used combination of red and white and are very successful

    and the list continues...
    Last edited by riteshtechie; 18th March 2010 at 13:59.

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