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Thread: How Google’s Algorithm Rules the Web

  1. #1
    HappyAndyK's Avatar
    HappyAndyK is offline Site Administrator
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    Default How Google’s Algorithm Rules the Web

    Google isn’t ready to rest on its laurels, its competitors aren’t ready to concede defeat. For years, the Silicon Valley monolith has used its mysterious, seemingly omniscient algorithm to, as its mission statement puts it, “organize the world’s information.” But over the past five years, a slew of companies have challenged Google’s central premise: that a single search engine, through technological wizardry and constant refinement, can satisfy any possible query.

    Still, the biggest threat to Google can be found 850 miles to the north: Bing. Microsoft’s revamped and rebranded search engine.

    Team Bing has been focusing on unique instances where Google’s algorithms don’t always satisfy. For example, while Google does a great job of searching the public Web, it doesn’t have real-time access to the byzantine and constantly changing array of flight schedules and fares. So Microsoft purchased Farecast — a Web site that tracks airline fares over time and uses the data to predict when ticket prices will rise or fall — and incorporated its findings into Bing’s results. Microsoft made similar acquisitions in the health, reference, and shopping sectors, areas where it felt Google’s algorithm fell short.



    Even the Bingers confess that, when it comes to the simple task of taking a search term and returning relevant results, Google is still miles ahead...

    A nice read : Exclusive: How Google’s Algorithm Rules the Web | Magazine

    What do you think?

  2. #2
    riteshtechie's Avatar
    riteshtechie is offline Software Developer
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    That's a real nice read.

    Also check out The ranking algorithm of Yahoo
    The ranking algorithm of Yahoo - A Promotion Guide
    Google vs Yahoo! vs MSN Search: Comparing Search Algorithms

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