Apple is the most criticised brand in the blogosphere, according to research into consumer attitudes toward brands on the web.



Research by social media analyst Brandwatch found that Apple is the brand most commonly linked to the descriptor '#fail'. The negative hashtag originated on Twitter, but it has gained widespread use across the internet among consumers venting their spleen about companies that have fallen short of their expectations.

Full read: Apple most criticised brand in blogosphere-Internet-Infotech-The Economic Times