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Thread: Phase 2 of Microsoft's Ad Campaign

  1. #1
    iMav's Avatar
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    Default Phase 2 of Microsoft's Ad Campaign

    First of all, as I posted recently the Jerry-Gates ad series was NOT canceled as posted by Valleyvag. Those were teasers confirmed by Microsoft's press pass.

    Here is presenting to you the phase 2 of the ad campaign - Life Without Walls, these are currently stills and there is a typo on the press pass page also.

    Please follow this link to see the ads. Sample:



    And as promised here is the typo. screen-shot:



    Last edited by iMav; 18th September 2008 at 17:40.

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    Here is a wallpaper sized reso of the image I posted: http://www.microsoft.com/presspass/w...-PrintSize.jpg

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    ^ Even I have had to issue the same clarification Thanks for the new links! Updated WVC.

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    Here is the video of the advert:

    <object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/HrmF-mPLybw&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/HrmF-mPLybw&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object>

    Here is the official website of the entire campaign: Windows

    Though the concept that people who make the world tick use the PC is good, I for some reason find it a sort of desperate step to salvage the little respect of the PC courtesy 'Get a Mac' ads.
    Last edited by iMav; 19th September 2008 at 10:24.

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    I feel that, the concept that people who count, use a PC, looks cool. I find the ad direct, racy and easy to relate to. Could be that Microsoft has got it right now. The I'm a Mac - I'm a PC ads are so well known, that it just might be a good idea to use them to turn the tables around.

    Maybe in the next phase we will see Microsofts version of 'and I'm a Mac' ads being aired.

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    I loved the concept and yeah, that seems to be the way the campaign is moving.

    I can definitely say that the $300M is being put to creative use. Thus far I have loved all the print & commercial ads.

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    Two More !

    <object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/IT4L2rq_PD0&color1=0xb1b1b1&color2=0xcfcfcf&hl=en& fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/IT4L2rq_PD0&color1=0xb1b1b1&color2=0xcfcfcf&hl=en& fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object>

    <object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/HJzzjaSk-ZM&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/HJzzjaSk-ZM&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object>

  8. #8
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    I love the ads. I'm A PC. Yeah!

    I love the ads. I'm a PC, you got a problem with that? Amazing. Simply creative connectivity between the different segments. Loved it
    Last edited by iMav; 19th September 2008 at 12:37.

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    Check This !!!

    <object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/lVMy0PFr8no&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/lVMy0PFr8no&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object>

  10. #10
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    Quote Originally Posted by iMav View Post
    Though the concept that people who make the world tick use the PC is good, I for some reason find it a sort of desperate step to salvage the little respect of the PC courtesy 'Get a Mac' ads.
    A point of mine very well put by one of the most distinguished Apple blogger:
    The high concept of Apple’s long-running “Get a Mac” TV campaign is that the characters portrayed by John Hodgman and Justin Long are personified computers. It’s right there in the opening lines of every ad in the series: “Hello, I’m a Mac.” “And I’m a PC.” Hodgman is not “Windows”; Long is not Mac OS X. They are not representative or average PC/Mac users. They are computers.

    They’re not dressed as computers, they’re dressed as people. It’s postmodernism taken to a very silly and profoundly unserious commercial end.
    Full Article. Must read. Though the end paras are very Mac fanboyish but the article makes a lot of sense.
    Last edited by iMav; 22nd September 2008 at 16:47.

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