Instead of impersonating anti-virus products, new Rogue programs are claiming to be applications that fix disk errors on a victim’s machine: HDDDiagnostic, HDDRepair, HDDRescue and HDDPlus. They’re basically clones and together they are members of a new family of rogues: FakeAV-Defrag.
Sunbelt Blog: Rogues now imitate utilities rather than anti-malcode apps

Thanks Corrine.